On July 1, 2025, FAW Toyota was the first to announce its sales results for June and the entire first half of the year; in June, it sold 72,209 new vehicles, a year-on-year increase of 14%; from January to June, cumulative sales of new vehicles reached 377,821 units, a year-on-year increase of 16%; this marks another new monthly and half-year growth record created by FAW Toyota after becoming a mainstream joint venture automaker with positive growth for two consecutive years, making it a well-deserved "new force in joint ventures."
The all-new bZ5 goes on the market, with "new car" demonstrating "new strength"
On June 10, the highly anticipated "Toyota Supersensory Space Cabin" all-new bZ5 was officially launched; the new car debuts with four versions: 550 JOY, 550 PRO, 550 PRO Smart Driving, and 630 PRO, with official prices of 129,800 yuan, 139,800 yuan, 159,800 yuan, and 159,800 yuan respectively; it also offers eight major gifts with a combined value of up to 38,000 yuan; since its launch, orders have been booming, showing the potential to become a blockbuster.
The bZ5 is FAW Toyota's first all-new product led by a Chinese team under Toyota's RCE system, and is the starting model of Toyota's localization strategy; at the same time, the bZ5 is also "FAW Toyota's new product solution and new joint venture answer in the new era of intelligent electrification," and will also be a landmark product for FAW Toyota in pioneering the "new force in joint ventures" in the era of intelligent electrification.
In FAW Toyota's view, the "new force in joint ventures" includes "4 news," namely new users, new cars, new marketing, and a new mission; that is: centering on the "new users" who are "the smartest in a rational return," creating "original, reassuring, and moving" "new cars," and through "conscientious, persistent, and anti-involution" "new marketing," undertaking the "new mission" of "letting every Chinese consumer drive a world-class intelligent electric new car."
If new users, new marketing, and the new mission are FAW Toyota's positioning and pursuit for the industry and the brand itself, then the "new car" is most concretely embodied in the bZ5. In terms of originality, as Toyota's first product developed through localized original development, the bZ5 verified high safety and high quality through a full-process forward development; in terms of safety, the bZ5 inherits stringent Toyota standards and excellent full-industry-chain manufacturing quality, and with the outstanding performance of real-world tests as "the first pure electric car in a real-person deep-water escape test" and "the industry's only first car in a real-person high-speed crash test," it reaches a new height in automotive safety; in addition, whether in exterior or interior, the bZ5 is "very moving," and many people who have experienced the new car commented that "the bZ5 has turned FAW Toyota's weakness into a strength."
With the honor of 12 million users, the sales company moves to a new site
June was another memorable moment for FAW Toyota Sales Company; on June 28, the office address of FAW Toyota Sales Company officially moved from Beijing to Tianjin, the first cross-provincial relocation since its establishment 22 years ago, which can be described as "remembering 22 years of Beijing ties, continuing the Tianjin dream of a new era."
As the window business entity of FAW Toyota facing users, the sales company was established in Beijing in 2003, and with the posture of a truly mainstream major manufacturer, it has walked along with the process of China's automotive socialization, becoming a witness, promoter, and builder of automobiles entering thousands of households in China; over 22 years, while bringing nearly 12 million high-quality FAW Toyota vehicles to Chinese users, the sales company has also enabled society to better understand the standards, spirit, and pursuits of the entire FAW Toyota.
Behind 12 million users is the sales company and indeed the entire FAW Toyota's more than 20 years of relentless pursuit of products; from Corolla to Avalon, from RAV4 and Harrier to Prado, from Crown sedans to Crown crossovers, from Prius to the all-new bZ series, FAW Toyota has brought users one product after another with inherent high quality, high durability, and high reliability QDR attributes, becoming the most trusted travel partner in their hearts.
Over 22 years, the sales company has led dealers nationwide in continuously exploring differentiated service models, giving users better travel guarantees and experiences. The entire FAW Toyota sales system adheres to the service philosophy of "professional with cars, sincere with people," and actively practices the six service commitments of "high-level technicians, genuine parts, fixed right the first time, on-time delivery, all-weather service, and transparent pricing," having won the China Automobile User Satisfaction Index aftersales service satisfaction championship for seven consecutive years and received the Toyota Global Service Award gold prize 10 times.
Over 22 years, the sales company has always stood at the forefront of the market, deeply insight into users' deeper needs, and even in places often overlooked or even invisible when users buy cars, it has worked silently in coordination with the entire FAW Toyota system. For example, FAW Toyota's products uniformly have the characteristic of high value retention and have repeatedly topped various evaluations, which is equivalent to a generous gift at the end of the user's ownership period when replacing the car. In the 2025 first-quarter China automobile three-year value retention rate evaluation released by the auto branch of the CCPIT, FAW Toyota Avalon and Crown Kluger once again strongly took the championship with results of 53.20% and 61.91% respectively, demonstrating FAW Toyota's "lasting charm."
Over 22 years, the sales company has always stood at the forefront of the industry, grasping users' new demands for automotive technology and driving continuous upgrades in FAW Toyota technology; especially actively embracing the new wave of intelligent electrification, in 2024 it released the newly evolved IT'S TiME 2.0 intelligent electric hybrid dual-engine technology brand, taking a new step toward comprehensive intelligent hybridization. THS II, which meets daily comprehensive usage scenarios, Toyota's industry-first Multi-stage HEV multi-stage hybrid built for high-performance models; and the 2.4T 1MT HEV super hybrid, which balances off-road capability, acceleration, and environmental performance, provide users with the optimal solution for all-domain travel. Toyota Pilot intelligent driving assistance and Toyota Space smart cabin, moreover, bring intelligence to every ordinary user, becoming their optimal solution for safe and enjoyable travel.
Over 22 years, the sales company has always repaid users' deep affection with the most sincere marketing measures, such as the "Time Renewal Plan" launched in the first half of the year, which is based on the full cycle of users' car purchasing and usage, with a "vehicle age value-added subsidy" mechanism of an additional 1,000 yuan subsidy for each additional year of vehicle age, completely eliminating users' range anxiety. From July 1 to July 31, FAW Toyota sincerely adds more: vehicle age value-added trade-in, with a subsidy of up to 16,000 yuan; Starlight Showroom extended nighttime service, avoiding the summer heat for easier car viewing and more relaxed purchasing; selected accessories for Granvia, Prado, Crown Kluger, and Avalon up to 50% off; purchasing the bZ5 also allows enjoyment of eight premium gifts including a financial freedom cabin worth 10,000 yuan, 0 down payment with 3 years 0 interest, a 10,000 yuan trade-in subsidy, and free charging pile and installation service, with a combined value of up to more than 38,000 yuan; there are also generous old friend care gifts, making summer driving more worry-free.
This relocation to a new site is another entirely new starting point for the sales company, which will greatly shorten its communication links with headquarters and with production and R&D, thereby building a research-production-sales integrated mechanism with the market as the baton, making future decisions for the market front line more efficient and adjustments more flexible. At the same time, with the RCE system as the core, the sales company will also use more flexible and faster methods to promote product iteration and renewal, enrich the product matrix, and enhance product competitiveness; in addition, taking the relocation as an opportunity, the sales company will, with the spirit of an eagle renewing its feathers, courageously innovate, continuously transform, and continuously be reborn, meeting industrial changes with a newer outlook, and fully building a "new force in joint ventures."
Postscript:
In the wave of the automotive industry accelerating its transformation toward new energy and intelligence, FAW Toyota has demonstrated the transformation resilience and foresight of a major joint venture manufacturer with steady sales growth and the localized innovative bZ5 model. From the accumulation of 12 million users to the relocation of the sales company to a new site, its self-reshaping to build a "new force in joint ventures" with an integrated research-production-sales posture lies in taking user needs as the origin and deeply integrating technological R&D, product definition, and service experience. Facing the future, FAW Toyota will continue to provide consumers with "reassuring and moving" mobility solutions, further consolidating its competitiveness and brand value in the era of intelligent electrification.
