[May 20, 2025] Today, Wuling Hongguang MINIEV and Yili Ranch officially announced their collaboration. Two national brands are joining hands sweetly to collectively explore "a hundred thousand ways to『reward life with『berry』goodness" and embark on a refreshing and joyful summer carnival journey! Through multiple surprise online and offline joint initiatives, the two parties will present more fun and surprising lifestyle scenarios to young users.
A two-way sprint between national top-tier brands, delivering a hundred thousand ways to『reward life with『berry』goodness
Hongguang MINIEV and Yili Ranch—one is the sales champion of new energy commuter vehicles, trusted by over 1.5 million users for being "good-looking, easy to drive, easy to park, and economical," and the other is a national ice cream brand with rich texture in every bite and a carrier of taste-bud memories. In the scorching summer, ice cream is not only a refreshing delicacy but also a carrier of childhood "little certainties." Hongguang MINIEV will join hands with Yili Ranch to explore a beautiful life together with users, using ice cream to deliver "a hundred thousand ways to『reward life with『berry』goodness" and to fill life with more goodness.
Sharing a love for a beautiful life, both parties hit it off immediately and created a variety of fun experiences, including placing orders in Wuling's official e-commerce livestream room to draw ice cream cards, test-driving at designated stores to receive loaded ice cream, Hongguang MINIEV ice cream truck parades, and co-branded pop-up events, bringing refreshing coolness to users in the hot summer. Not only that, Hongguang MINIEV will also join forces with Yili Ranch to give away surprise gifts, with 2 Hongguang MINIEV four-door editions to be drawn for free. From May 20 to June 20, users can purchase designated Yili Ranch ice cream products through the Yili Ice Cream Tmall official flagship store to participate in the lucky draw for a chance to win a new car and easily unlock a trendy mobility experience!
Inspired by Yili Ranch's star products "Encounter Berry Goodness" and "Full of Nuts" ice cream, the Hongguang MINIEV four-door edition will launch two co-branded heavily customized vehicles, awakening happy dopamine with a full-of-energy sensory experience and setting off a new trend of sweet mobility this summer! The two co-branded heavily customized vehicles, "Encounter Berry Goodness" and "Full of Nuts," will appear at city parades and surprise pop-up events, where a variety of fun check-in interactions will also be set up on site. Stay tuned!
Innovative crossover with creative flair, carrying the "trendy play" gene to the end
Hongguang MINIEV not only firmly holds the throne as the sales king of new energy commuter vehicles, but also, with its innate trendy-play DNA, strongly leads the fashion trend of contemporary young people. Through bold and innovative crossover collaborations and a brilliant array of offline activities, Hongguang MINIEV resonates with young users and repeatedly breaks boundaries, becoming their mobility partner for expressing individuality and interpreting a beautiful life.
In Hongguang MINIEV's crossover collaborations, there are trendy-play forces such as Capybara Little Yellow Pig, SMILEYWORLD, and Eggy Party, as well as national brands such as KFC, Pizza Hut, Wufangzhai, and Heytea, and even fashion pioneers such as ELLE and PANTONE UNIVERSE... By joining forces with strong partners and pampering fans in creative ways, Hongguang MINIEV's trendy-play gene continues to be released and deeply rooted in people's hearts, continuously leading the advancement of young people's lifestyle.
Crossing clothing, food, housing, and transportation, "everything can be Wuling." In the future, Hongguang MINIEV will always adhere to a user-centered approach and, through fresh and rich crossover玩法, satisfy young people's diverse and personalized mobility needs, unlocking a colorful and trendy new mobility experience!
