At the Ford booth of the 15th Auto Culture Festival, a mobility revolution is unfolding. The all-new electric model, the Ford Bronco, made its highly anticipated debut and launched pre-sales in the form of "blind booking," marking the official start of the electric era for this brand with a 60-year off-road legacy. On the same stage, the 2026 Ford Edge L was announced as officially launched, with seven trim levels priced from RMB 229,800 to RMB 309,800, offering a new choice for family travel.
A Perfect Blend of Classic and Modern
At the center of the booth, the Bronco became the focal point with its distinctive design language. It retains the Bronco family's iconic boxy silhouette and upright stance, while expressing a modern feel for the electric era through clean, taut lines. The wide illuminated "BRONCO" lettering is connected to the digital headlights, shining brilliantly under the lights. Most eye-catching is the side-through air duct design, which not only optimizes aerodynamic performance but also serves as the finishing touch of the vehicle's design.
"We are not repeating a classic; we are reinventing it," said Max Wolff, Ford China Design Director. "This vehicle must make people recognize at a glance that it is a Bronco, while also making them feel the innovative spirit of the electric era."
Clever Thinking in Scenario-Based Design
The interior design of the Bronco demonstrates Ford's deep understanding of users' life scenarios. Among them, the "one-touch bed" function is impressive: imagine under the starry sky in the countryside, with no need to move luggage, just one press, and the interior instantly becomes a comfortable bedroom. This design makes temporary rest more convenient than ever before, whether for a midday nap or outdoor camping, allowing a comfortable resting space to be obtained at any time.
The "lift-up roof" design continues the Bronco family's convertible DNA, allowing sunlight and breeze to flow naturally through the cabin. This design not only enhances the sense of space inside the vehicle but also creates a unique way to converse with nature.
The "mountain kitchen" concept in the tailgate area cleverly blends American tailgate party culture with the outdoor habits of Chinese users. The foldable table board transforms into a cooking counter when unfolded, the magnetic panel can secure various kitchen utensils, and the power interface provides convenience for using appliances. This carefully designed small space can become both a social center where relatives and friends gather and a temporary workstation for mobile office work. Imagine preparing food while enjoying nature among mountains and rivers; this experience redefines the possibilities of outdoor life.
Edge L: The All-Around Choice for Family Travel
Meanwhile, the 2026 Edge L attracts the attention of family users with its balanced product strength. The hybrid version is equipped with a 2.0T E hybrid system, achieving a good balance between power and fuel economy. A 7.1-second zero-to-100 km/h acceleration, 6-liter fuel consumption per 100 kilometers, and 1,188 kilometers of combined range provide a practical and reliable choice for family travel.
The interior space layout fully considers the usage needs of Chinese families. The segment-exclusive two seating layout options, especially the power-adjustable second-row seats under the 2-2-3 layout, combined with the "one-touch recline mode," bring first-class comfort for long journeys. The 200 mm central aisle width makes access to the third row easy and effortless.
In terms of safety performance, the standard L2-level driver assistance system across the lineup and the 540° transparent cabin, together with a high-strength body structure, provide all-around protection for the whole family's travel. The recently obtained all-excellent rating in the C-IASI crash test is even stronger confirmation of its safety performance.
Market Insights and Users' Voices
In conversations with the on-site audience, the Bronco's electric off-road capability became a hot topic. A seasoned off-road enthusiast said, "Electrification brings new possibilities to off-road vehicles, and I am especially looking forward to its performance in actual off-road scenarios."
The Edge L, meanwhile, won recognition from family users with its solid product strength. A consumer considering upgrading their car said, "The hybrid system can achieve low fuel consumption without needing to charge, which is very practical for users like us who often travel long distances."
A Dual Sonata for Future Mobility
Ford's simultaneous launch of two vehicles this time demonstrates its precise grasp of the needs of the Chinese market. The Bronco reinvents a classic through electrification, opening up a new market for personalized mobility; the Edge L, with comprehensively upgraded product strength, consolidates its position in the family SUV segment. The launch of these two vehicles not only enriches Ford's product matrix but also demonstrates the brand's clear thinking in the process of electrification transformation.
As the automotive market enters an era of diversification, consumers' demands for vehicles are becoming increasingly segmented. With the innovative concept of the Bronco and the balanced strength of the Edge L, Ford is providing Chinese consumers with richer mobility choices. This autumn, these two new Ford vehicles may well be heralding more possibilities for future mobility.
This article was written based on information from the Guiyang Auto Show on October 23. Specific configurations and policies are subject to official announcements.
