On April 8, a total of three new models under Chery's Tiggo 7 and Tiggo 5 series were launched globally. The Tiggo 7L offers two powertrains, 1.5T and 1.6T, in four trim levels, with a limited-time discounted price of 78,900-99,900 yuan, and a super value trade-in price as low as 71,900 yuan. The all-new Tiggo 7 comes in three trim levels, with a limited-time discounted price of 69,900-81,900 yuan. The Tiggo 5 Sport Edition also has three trim levels, with a limited-time discounted price of 70,900-80,900 yuan, and a trade-in price as low as 67,900 yuan.
The positioning of the three models is very clear: the Tiggo 7L focuses on equipment and space, the all-new Tiggo 7 takes the value-for-money route, and the Tiggo 5 Sport Edition targets young people's first car. After stacking the limited-time discounts and trade-in policies, the actual entry threshold is 10,000 to 15,000 yuan lower than the guide price.
On the product level, the most prominent feature of the Tiggo 7L is space: a wheelbase of 2,720 mm, second-row legroom of 250 mm, and a trunk that can expand to a maximum of 1,417 liters. At this size in the A-segment SUV class, the rear row can offer about a fist more room than mainstream competitors. Many families' biggest headache when buying an SUV is that "small cars are too cramped, and big cars are too expensive," and the Tiggo 7L sits right in the middle - A-segment positioning, B+-segment space. On long trips with parents and children, the rear row will not feel uncomfortable because of tight space. Another practical design is the 15.6-inch sliding screen. While the driver is navigating, the front passenger can slide the screen over to watch shows, solving the conflict of two people in the car "competing" for the center screen. The queen front passenger seat is also an above-class feature at this price point. In terms of safety, 80% high-strength steel, 7 airbags, and a 540-degree panoramic camera system provide solid peace of mind for families with limited budgets but who put safety first.
The all-new Tiggo 7's approach is more direct: make high-end features standard. The all-new Tiggo 7, starting from the 79,900 yuan entry version, already offers a 1.1-square-meter panoramic sunroof, a 24.6-inch curved dual-screen display, four-wheel independent suspension, and lifetime warranty for the whole vehicle and engine. Competitors often only equip these features at 85,000 yuan or above. For users who do not want to spend time studying configuration charts, this is actually more worry-free.
The Tiggo 5 Sport Edition targets young people's first car, with a limited budget but many demands. After the limited-time discount, it starts at 70,900 yuan and offers the Qualcomm 8155 chip and an AI intelligent voice assistant. This infotainment chip is usually widely equipped only in models above 100,000 yuan. Combined with Sony 8-speaker audio and NVH noise optimization, the in-car intelligent experience and sound quality are clearly better than joint-venture models at the same price, such as the low trim versions of the Honda XR-V or Toyota Frontlander. Compared with domestic competitors at the same price, the 8155 chip and Sony audio are also differentiated selling points. In terms of safety, 80% high-strength steel, 6 airbags, L2-level assisted driving, and a 540-degree camera system give young people with little driving experience an extra layer of protection when reversing, changing lanes, and driving on highways.
The core advantage of these three Chery cars is not, frankly speaking, black technology, but using scale to exchange for cost. The Tiggo 7 and Tiggo 5 series have sold several million units in more than 100 countries, and R&D and supply chain costs have been fully diluted. So it can achieve this: features others sell for 90,000, it sells for 70,000; features others offer only on the top trim, it makes standard across the lineup. Another invisible advantage is global standards. The Tiggo 7 has received four five-star safety certifications, and the Tiggo 5 was also developed according to global car standards. For consumers worried about the safety of domestic cars, this is a solid foundation of trust.
Dada review:
Overall, the Tiggo 7L is suitable for families with requirements for space and comfort features, the all-new Tiggo 7 is suitable for users who want to get it right in one step and do not want to agonize over configurations, and the Tiggo 5 Sport Edition is a rare choice among young people's first SUVs that "compromises on neither intelligence nor safety." Chery does not play games, the three cars have clear positioning and honest pricing, and it is indeed using its accumulation in the global market to give back to domestic consumers.
