Northern Auto Market
On April 23, the Deepal S09, positioned as a "family large six-seat smart flagship SUV," officially announced its pricing and benefits at the Shanghai Auto Show, launching a total of 5 configurations: Rear-Wheel Drive Max, Rear-Wheel Drive Ultra, Rear-Wheel Drive Ultra+, Four-Wheel Drive Ultra, and Four-Wheel Drive Ultra+ High Custom Edition, with a presale price range of 239,900 yuan to 309,900 yuan. First-batch users enjoy 7 exclusive benefits worth over 83,359 yuan. As is well known, in the large six-seat market, many users are fond of large six-seat SUVs like the Li Auto L9 and AITO M9, and it stands to reason that getting this group of loyal fans to accept a new car requires the brand to show more charm to attract them. In response, Deepal Auto boldly called out: the "breakup fee," Deepal S09 will pay it for you! For those die-hard fans who love the "9 series," this subsidy really makes it easy to "fall for someone new."
Beyond price, what ultimately attracts users is the value charm of the Deepal S09. Compared with entrepreneurs born after 1965 who focus on business needs and personal experience, and workplace elites born after 1975 who favor children's riding experience, the Deepal S09 satisfies the travel needs of young strivers born after 1985 for comfort for the whole family. This fully reflects Chinese families' desire for an "all-scenario travel carrier," hoping it can bring "space, comfort, and safety for the whole family" while rejecting the IQ tax. Concretely, it can carry the laughter of three generations under one roof, and also fit the wilderness longings of paddleboards and tents; it must provide first-class-cabin-like quietness during morning and evening rush hours, and also transform into a mobile parent-child playground on cross-city journeys.
Able to hold the happiness of the whole family, the Deepal S09 gives a warm answer
For a young striver born after 1985 who values family, the car he chooses for the whole family must surely cover every aspect. Facing this exam paper that demands both "ultimate space efficiency" and the "warmth of emotional companionship," the Deepal S09 also provides a satisfactory answer. The Deepal S09 is big enough, with body dimensions of 5205x1996x1800mm and a wheelbase of 3105mm, on the same level as the Li Auto L9 and AITO M9. Moreover, the Deepal S09 has the best third row among six-seat SUVs, with a best-in-class seating height of 360mm and 870mm third-row legroom, saying goodbye to the little bench, comfortable for whoever sits there. In the past, when a family traveled, the biggest worry was who would sit in the third row, and the elderly and children were always assigned to the third row. Now it is better: no matter who sits in the third row, they will not feel wronged. Even when the whole car is full, it can ensure a spacious front row, an indulgent second row, and a comfortable third row, vividly demonstrating "comfort for the whole family." Add to that a 4.3㎡ flat floor, and even a 1.8-meter-tall person can easily get in and out and sit comfortably.
And when a family travels, it is inevitable that they will bring a lot of things, but there is no need to worry. The Deepal S09's trunk is also super large. With six family members traveling, it can still fit 7 suitcases while ensuring everyone sits comfortably. If it is just taking the kids camping, then with the third row folded down, the volume is 1392L (including 44L hidden storage space), and when unfolded it becomes a 2.5-meter super large bed, easily accommodating camping gear. The spontaneous trips of two-child families can now become a reality.
Saying goodbye to monotonous and boring journeys, the Deepal S09 brings cozy happiness
Having given the family ample space, it naturally also brings a comfortable experience for the whole family. The Deepal S09 has the only integrated movable center island in its class, and is also equipped with a 700mm ultra-long sliding rail distance and the industry's only second-row horizontally sliding dual zero-gravity seats, making space free and dynamic. There is also the especially magical "three rooms and five beds" versatile mode, which can create an independent single room for each person. It can be an office study: when the second-row small table is lowered, it becomes a desk, and the rear entertainment screen instantly becomes an ultra-high-definition projector; it can be a mobile living room: three large screens + movable center island + intelligent refrigerator with both cooling and heating functions, making watching shows and entertainment more cozy; it can also be a super large bedroom: all three rows of seats can be transformed, with 3.7 meters of ultra-long effective space and a 4.3㎡ flat floor, so wherever you go, you can enjoy the warmth and comfort of home. The 2.5m camping bed, 1.9m nap bed, 1.8m single bed, 1.8m double bed, and 1.3m children's bed meet the different travel needs of the whole family, allowing everyone to enjoy comfortable family travel time.
When a family travels, how to make the whole family full of happiness is also a issue that family users care about very much. In this regard, the Deepal S09 is also very thoughtful. It is equipped with a 10L movable real refrigerator, supporting adjustable temperatures from -6℃ to 50℃. It not only solves the need to store cold and hot drinks during family travel, but also allows the interior space layout to be adjusted freely. Imagine this: the child eats ice cream and sings songs, while Dad drinks warm tea and enjoys the beautiful scenery. Every trip has a special flavor. The happiness package also includes the first-class-cabin comfortable experience brought by the Yunque seats, with 8-point bump massage and SPA-level comfortable massage intensity, immersive quietness, combined with seat ventilation/heating functions, so travel in summer and winter can be as comfortable as spring, making the journey no longer tiring, but more cozy and free. The driver's seat is equipped with a detachable headrest speaker, allowing free control of listening to music, answering calls, and navigation. The front row has dual 15.6-inch 2.5K ultra-high-definition giant connected screens, and the rear row has a 21.4-inch 3K high-definition entertainment screen. The stunning audio-visual experience instantly turns the car into a mobile luxury entertainment hall. As a good car that ensures "comfort for the whole family," being happy at all times is the most important thing, allowing family members to choose the audio-visual entertainment they like, so the journey is no longer monotonous and boring.
Driving should be enjoyable, and riding should also be comfortable. The reason some elderly people want to go out but do not dare to have fun is that they are afraid of motion sickness. The Deepal S09 is equipped with Deepal's all-new chassis architecture, front double wishbone and rear H-arm multi-link, split-type CDC air suspension, active magic carpet, and 21-inch Michelin ultra-quiet tires, which can bring a million-level luxury chassis driving and riding texture. This configuration not only meets family users' expectations for a "first-class cabin experience," but also, through "six-axis anti-motion-sickness technology" and an air suspension system, reduces the probability of motion sickness for the elderly and children, fitting the travel needs of China's aging society and two-child families. For family users seeking "comfort for the whole family," this is indeed an extra plus.
The neglected third-row safety, the Deepal S09 gives the whole family a full sense of security
When a family travels, the elderly or children often sit in the third row. Therefore, family users place greater importance on third-row safety, and it is often used to measure whether a car's safety is qualified. Deepal Auto recognized users' safety needs and also strengthened third-row safety. In terms of active safety, the Deepal S09 is equipped with Huawei's omnidirectional anti-collision CAS 3.0, providing forward, lateral, and rear active safety assistance, with 360-degree ultimate care, escorting the mobile home.
At the same time, the Deepal S09 meets the C-IASI MGGG design standard, has a thirteen-horizontal and five-vertical diamond body, and the front anti-collision beam length reaches 1636mm. The occupant cabin is 100% high-strength steel, with hot-formed steel accounting for 53%. In terms of occupant protection, the Deepal S09 also has the industry's safest third row, the longest 2700mm side curtain airbags in its class, and 8 airbags throughout the vehicle, which can better protect children's safety. There is also more reliable and safer battery safety protection. With an ultra-long lifespan of 600,000 kilometers with imperceptible degradation, high-stability standard battery cells, 70 billion kilometers with zero overheating, plus Changan's Golden Bell Shield Battery 2.0 + CATL dual battery safety protection technology, it provides reliable safety for long-distance self-driving trips. This allows the whole family's long-distance self-driving trips, weekend camping, and picnics to all receive all-around ultimate safety protection, making it a veritable "safe mobile fortress."
Comprehensive strength is superior, the Deepal S09 serves as a new benchmark for the 9 series
The Deepal S09 has powerful strength. In terms of performance, the Deepal S09 has the proud Deepal Super Range Extender, which is in a leading position in the current industry in terms of power, energy consumption, and NVH. Equipped with the Force Intelligent Range Extender 2.0, it holds seven global firsts. Compared with oil cars of the same size, it can save 20,000 yuan a year, making it a proper financial management master for multi-child families. For outings and short trips, there is no range anxiety, saving trouble and time. The world's first wide-temperature-range micro-core high-frequency pulse heating technology works well north of the Yangtze River, with faster acceleration and faster charging, no discount on range, and a more enjoyable winter driving experience. At the same time, its performance is outstanding, with fiercer acceleration, bringing a thoroughly satisfying pure electric driving experience. Highway overtaking is easy, and at traffic lights it is one step ahead.
In terms of intelligent assistance, the Deepal S09 cooperates deeply with Huawei, with HarmonySpace cockpit 5 + Huawei Qiankun Intelligent Driving Assistance ADS 3.3, giving the whole vehicle five major values: easy to use, good to look at, good to drive, good to park, and good safety. Moreover, like the AITO M9, the Deepal S09 will become one of the first models to receive an OTA upgrade to HUAWEI ADS 4 in the second half of 2025. It is the industry's first to feature a children's exclusive AI elf that can conduct English conversations with children, solving parents' dual concerns about children's riding entertainment and safety, becoming a "child-care magic tool"; the industry-leading Space Cube can be controlled by voice inside the car and adjusted remotely through the mobile app.
Parking space to parking space full-scenario connectivity, the industry's best experience. Whether starting from a garage or roadside, or going from the destination to a garage or roadside, it can assist directly; it supports roundabouts, U-turns, unprotected left turns, congested traffic, narrow-road passage, and passing through gates. Intelligent driving assistance has no restrictions, and it can drive wherever there is a road, rejecting fatigued driving and making family members more at ease. Just like the family's exclusive driver, saving time and worry. Intelligent assistance finds empty parking spaces and assists in completing parking without driving around; if the garage is too large and finding the car is difficult, assistance enables pickup, with no need to carry large and small bags while people search for the car. Open the mobile app to activate the function, and assist your beloved car in returning to your side. Moreover, the Deepal S09 is also equipped with 11 high-definition cameras, 3 millimeter-wave radars, and 12 ultrasonic radars, a total of 27 intelligent sensors, creating a multi-layer three-dimensional perception system, perceiving the road environment in real time all day and in all weather, responding more quickly and accurately, seeing clearly and accurately, and not fearing heavy rain, making driving safer and more secure.
As a "family large six-seat smart flagship SUV," from the perspective of product strength, the Deepal S09 is completely a family large six-seat smart flagship SUV built for young strivers, obtaining million-level enjoyment at a price of 300,000, which must be said to be very attractive. From the driving and riding experience of "leading experience, leapfrog value" to bringing users more charming intelligent travel, whether in terms of product value or brand strength, the Deepal S09 does not lose to any similar product on the market. Comparatively speaking, the Deepal S09 comprehensively breaks through in space, with intelligence beyond imagination, and deserves to be the new benchmark for the large six-seat 9 series. Moreover, with a series of industry-leading technical advantages such as Deepal Super Range Extender 2.0, the Huawei full package, and an all-new platform and chassis, the Deepal S09 can better reconstruct the standard for flagship large six-seat SUVs. Making higher-level enjoyment readily available, raising the experience and bringing the price down, the Deepal S09 truly democratizes intelligent luxury and is launching the "leapfrog battle" in the 300,000-level large six-seat SUV market! If you are choosing a large six-seat SUV for your family, then choose the Deepal S09, the new benchmark for the large six-seat 9 series. No need to ask more, no need to think more, just buy it with your eyes closed!
