This Guangzhou Auto Show is quieter than expected. But walking into the SAIC Volkswagen and SAIC Audi booths, Da and Xiao L felt a kind of excitement like "we've come to the right place." No exaggerated performances, no empty slogans, just solid new cars, new technologies, and a quiet advancement belonging to the "Joint Venture 2.0 era."

【ID. ERA: The "9-Series Awakening" of a Joint Venture Leader】

When Volkswagen announced that its first "9-Series flagship" would soon arrive, my first reaction was: joint venture brands are finally no longer "lying flat."

At the SAIC Volkswagen booth, the ID.ERA uses minimalist surfaces to sketch the silhouette of a future vehicle, with its signature front and rear continuous light bars perfectly blending cyber-tech feel with lively vitality.

As the first car in the ID. ERA series, its positioning as a "German full-spec flagship SUV" is already showing its edge, with range-extender power, an intelligent cockpit, and advanced driver assistance, all benchmarked against today's hottest 9-series players. Although not much information has been released, you can feel that it doesn't just want to "keep up," but wants to "lead."

What's even more striking is that starting in 2026, ID. ERA will fully cover three major paths—pure electric, hybrid, and range-extender. This is not dipping a toe in the water; it's a true strategic turn.

【Pro Family: The "Smart Revolution" of Old-School Fuel-Car Veterans】

If you still think fuel cars are "not smart enough," then SAIC Volkswagen's Pro family may refresh your understanding.

The Passat ePro making its debut here is the first PHEV in SAIC Volkswagen's Pro family, equipped with an EA211 1.5T engine and achieving an NEDC combined fuel consumption of 1.4L per 100 kilometers. Its exterior adopts a continuous LED light strip, illuminated front and rear logos, and at the rear it is also equipped with wing-shaped LED taillights and hidden exhaust, maximizing recognition.

From the Lavida Pro, Teramont Pro, Passat Pro, and Tiguan L Pro to the Passat ePro, these five models respectively cover family sedans, SUVs, fuel, and PHEV, which can be said to connect all scenarios.

This fuel-car family collectively adopts the IQ.Pilot enhanced driver assistance system. In real tests, it can steadily handle even cola-bottle obstacle avoidance and long-distance road tests, truly achieving "human-machine co-driving, understanding the road and understanding you."

This is absolutely not empty talk. From January to October this year, Pro models of the Passat, Tiguan, and Teramont accounted for nearly 25% of sales within their families. Among them, more than one-third of Teramont users chose the Teramont Pro.

Consumers' perception of fuel cars is being overturned by facts. Fuel-car intelligence can actually be this formidable.

【Emotional Easter Egg: When Volkswagen Meets Zootopia】

You may not believe it, but what kept Da and Xiao L at the Volkswagen booth the longest were two Zootopia-themed custom cars.

When Judy and Nick were transformed into two ID models, the fun styling and plush feel... were especially eye-catching, absolutely the standout stars of the auto show.

They are not just cars, but more like "emotional carriers," providing full emotional value and also attracting many fans to come specifically for interaction. So, once joint venture "old-timers" understand how to use IP and emotion to win over young people, there really is no one else left to compete.

【Audi E5: The "Performance Easter Egg" of Luxury Electric】

Another surprise was the SAIC Audi booth. The E5 Sportback quattro performance model, priced at a limited-time 279,900 yuan, is not what everyone assumes to be a "stripped-down version." 20-inch wheels + 285 mixed tires, air suspension + CCD + rear-wheel steering, front-seat massage + BOSE audio... with this set of features stacked together and such a low price threshold, it is indeed very attractive.

And the AUDI E SUV concept car making its global debut here, with its styling full of electric feel and futuristic sense, also makes people full of anticipation for this upcoming pure electric SUV.

In fact, from the E5 to the E SUV, Audi's pace in electrification is faster and steadier than many people imagine.

【Final Notes】

Some people say joint venture brands are slow, but at the SAIC Volkswagen and SAIC Audi booths, what we see is "unhurried solidity and resilience."

From the flagship layout of ID.ERA, to the intelligent下沉 of the Pro family, to the performance sincerity of the Audi E5—they are not chasing trends, but building the "next stop."

If you are also following this auto show, you might as well go to the booths of these two brands for an immersive experience. There is no clamor there, but a silent evolution belonging to "Joint Venture 2.0" is quietly taking place.

And I believe that such a transformation is worth it for everyone who has been waiting for it.


This Guangzhou Auto Show is quieter than expected. But walking into the SAIC Volkswagen and SAIC Audi booths, Da and Xiao L felt a kind of excitement like "we've come to the right place." No exaggerated performances, no empty slogans, just solid new cars, new technologies, and a quiet advancement belonging to the "Joint Venture 2.0 era."

【ID. ERA: The "9-Series Awakening" of a Joint Venture Leader】

When Volkswagen announced that its first "9-Series flagship" would soon arrive, my first reaction was: joint venture brands are finally no longer "lying flat."

At the SAIC Volkswagen booth, the ID.ERA uses minimalist surfaces to sketch the silhouette of a future vehicle, with its signature front and rear continuous light bars perfectly blending cyber-tech feel with lively vitality.

As the first car in the ID. ERA series, its positioning as a "German full-spec flagship SUV" is already showing its edge, with range-extender power, an intelligent cockpit, and advanced driver assistance, all benchmarked against today's hottest 9-series players. Although not much information has been released, you can feel that it doesn't just want to "keep up," but wants to "lead."

What's even more striking is that starting in 2026, ID. ERA will fully cover three major paths—pure electric, hybrid, and range-extender. This is not dipping a toe in the water; it's a true strategic turn.

【Pro Family: The "Smart Revolution" of Old-School Fuel-Car Veterans】

If you still think fuel cars are "not smart enough," then SAIC Volkswagen's Pro family may refresh your understanding.

The Passat ePro making its debut here is the first PHEV in SAIC Volkswagen's Pro family, equipped with an EA211 1.5T engine and achieving an NEDC combined fuel consumption of 1.4L per 100 kilometers. Its exterior adopts a continuous LED light strip, illuminated front and rear logos, and at the rear it is also equipped with wing-shaped LED taillights and hidden exhaust, maximizing recognition.

From the Lavida Pro, Teramont Pro, Passat Pro, and Tiguan L Pro to the Passat ePro, these five models respectively cover family sedans, SUVs, fuel, and PHEV, which can be said to connect all scenarios.

This fuel-car family collectively adopts the IQ.Pilot enhanced driver assistance system. In real tests, it can steadily handle even cola-bottle obstacle avoidance and long-distance road tests, truly achieving "human-machine co-driving, understanding the road and understanding you."

This is absolutely not empty talk. From January to October this year, Pro models of the Passat, Tiguan, and Teramont accounted for nearly 25% of sales within their families. Among them, more than one-third of Teramont users chose the Teramont Pro.

Consumers' perception of fuel cars is being overturned by facts. Fuel-car intelligence can actually be this formidable.

【Emotional Easter Egg: When Volkswagen Meets Zootopia】

You may not believe it, but what kept Da and Xiao L at the Volkswagen booth the longest were two Zootopia-themed custom cars.

When Judy and Nick were transformed into two ID models, the fun styling and plush feel... were especially eye-catching, absolutely the standout stars of the auto show.

They are not just cars, but more like "emotional carriers," providing full emotional value and also attracting many fans to come specifically for interaction. So, once joint venture "old-timers" understand how to use IP and emotion to win over young people, there really is no one else left to compete.

【Audi E5: The "Performance Easter Egg" of Luxury Electric】

Another surprise was the SAIC Audi booth. The E5 Sportback quattro performance model, priced at a limited-time 279,900 yuan, is not what everyone assumes to be a "stripped-down version." 20-inch wheels + 285 mixed tires, air suspension + CCD + rear-wheel steering, front-seat massage + BOSE audio... with this set of features stacked together and such a low price threshold, it is indeed very attractive.

And the AUDI E SUV concept car making its global debut here, with its styling full of electric feel and futuristic sense, also makes people full of anticipation for this upcoming pure electric SUV.

In fact, from the E5 to the E SUV, Audi's pace in electrification is faster and steadier than many people imagine.

【Final Notes】

Some people say joint venture brands are slow, but at the SAIC Volkswagen and SAIC Audi booths, what we see is "unhurried solidity and resilience."

From the flagship layout of ID.ERA, to the intelligent下沉 of the Pro family, to the performance sincerity of the Audi E5—they are not chasing trends, but building the "next stop."

If you are also following this auto show, you might as well go to the booths of these two brands for an immersive experience. There is no clamor there, but a silent evolution belonging to "Joint Venture 2.0" is quietly taking place.

And I believe that such a transformation is worth it for everyone who has been waiting for it.